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ABOUT US

We are a boutique luxury carpet company, driven by creativity, a love of design, with an agility to anticipate new trends.
This constellation of vital elements allows us to offer you a definitively modern portfolio of luxury flooring.
Beautifully designed, meticulously engineered, with influences from across the world. Modern luxury by design.
LONDON: IT'S IN OUR DNA
Londoners born and bred. We’ve grown up in this incredible city witnessing phenomenal progression. Our early and formative life experiences have shaped our passions and values, with a zest for London’s global influence and trends.
London is in our blood.
GREGORY POWLEY-LYNCH
BORN AND RAISED IN CLERKENWELL
Being raised in the Clerkenwell area from 1978, I have witnessed so much redevelopment in the area. My favourite place has to be the Barbican Centre. Opened by the Queen in 1982 I spent many days there as a child amazed by the artistic character that it brought to our once run down area. I still take time to go there whenever I need a quiet place for reflection.
BORN AND RAISED IN CLERKENWELL
MY VIEWS OF THE CITY I LOVE
MIKE BARBER
MY VIEWS OF THE CITY I LOVE
I grew up in Palmers Green in the shadow of Alexandra Palace. I recall my mum taking us for picnics there and vividly remember the views of London from the top. I saw Madness there for a homecoming gig a few years ago and it brought back so many happy memories. These days I spend more time on the South Bank with lots of places to eat and drink, enjoying a closer view of the city I love.
2010
Born as Natural Elements; origins in natural values of wool, launching with collection of Pure New Wool and Wool-Rich products
2012
We diversify into luxurious TekSilk, creating a beautiful collection of modernist luxury carpets. Blending new fibre technology with trending new colours
2018
We become Elements London with a new vision and brand identity to be leader in modern luxury carpets
2020
Still loved by residential clients and now with a growing following of interior designers, building on our design credentials
What we stand for
We are driven by design & creativity
London born and bred – global in our view of the world
The definitive experience in modern luxury carpets
Building close connections with customers